Marketing Manager

Marketing Manager

Permanent
Guernsey
Posted 2 years ago

Alexander Daniels Offshore is working with a business based in Guernsey to recruit a Marketing Manager.

 

Responsibilities:

 

  • Translate the global marketing & sales strategy into country specific marketing strategy and solutions on operational and tactical level
  • Responsible for the local Marketing plan and budget (in close cooperation with Managing directors and local service line leaders)
  • Develop digital and content led campaigns to support the business
  • Develop marketing plans for new services and execute launch internally and externally
  • Manage our local PR agency
  • Actively participate in the Global Marketing community (share knowledge, best practices, join regular calls)
  • Implement global service line campaigns in the local level
  • Content production of news items, articles for the newsletter and other (online) media channels
  • Liaise with the local PR agency
  • Content optimisation of the CI country websites in cooperation with Global Marketing
  • Stay up to date with market/industry developments
  • Initiate, organise and coordinate local client and relationship events in a creative, innovative and result driven way, targeted at the right audience and track the ROI through our CRM system
  • Initiate, activate and coordinate strategic partnerships and sponsorships
  • Manage the development of (printed) marketing tools (such as brochures, client presentations and proposals, adverts) and make sure that they meet the highest quality and brand criteria.
  • Seek and initiate new innovative marketing tools and ensure proper rollout within the organisation.

 

Skills and Experience:

 

  • A higher education in Marketing
  • At least 6 years work experience in a similar role
  • Experience in the financial and/or legal services industry (or a high affinity for)

 

Personal Attributes:

 

  • Attention to detail
  • Excellent written and verbal communication skills
  • Excellent organisation, planning and communication skills
  • Creative with an innovative mind-set
  • Can-do mentality, pragmatic and result-oriented approach
  • Team player, flexible and proactive
  • Enthusiastic, dynamic and motivated

Job Features

Job CategoryAD Offshore
Job LevelPartner
Job IdAD-GSY-2576
Job TimeFull Time

Key Details

CategoryAD Offshore
LevelPartner
TypePermanent
Ref NumberAD-GSY-2576
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