Alexander Daniels Offshore is working with a business based in Guernsey to recruit a Marketing Manager.

Responsibilities:

• Translate the global marketing & sales strategy into country specific marketing strategy and solutions on operational and tactical level
• Responsible for the local Marketing plan and budget (in close cooperation with Managing directors and local service line leaders)
• Develop digital and content led campaigns to support the business
• Develop marketing plans for new services and execute launch internally and externally
• Manage our local PR agency
• Actively participate in the Global Marketing community (share knowledge, best practices, join regular calls)
• Implement global service line campaigns in the local level
• Content production of news items, articles for the newsletter and other (online) media channels
• Liaise with the local PR agency
• Content optimisation of the CI country websites in cooperation with Global Marketing
• Stay up to date with market/industry developments
• Initiate, organise and coordinate local client and relationship events in a creative, innovative and result driven way, targeted at the right audience and track the ROI through our CRM system
• Initiate, activate and coordinate strategic partnerships and sponsorships
• Manage the development of (printed) marketing tools (such as brochures, client presentations and proposals, adverts) and make sure that they meet the highest quality and brand criteria.
• Seek and initiate new innovative marketing tools and ensure proper rollout within the organisation.

Skills and Experience:

• A higher education in Marketing
• At least 6 years work experience in a similar role
• Experience in the financial and/or legal services industry (or a high affinity for)

Personal Attributes:

• Attention to detail
• Excellent written and verbal communication skills
• Excellent organisation, planning and communication skills
• Creative with an innovative mind-set
• Can-do mentality, pragmatic and result-oriented approach
• Team player, flexible and proactive
• Enthusiastic, dynamic and motivated